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Parag Milk Foods increases whey protein line with Rs 300 cr expenditure eyes 25% market portion through FY28, ET Retail

.Akshali Shah, Executive Director, Parag Dairy FoodsNew Delhi: Parag Milk Foods has broadened its own whey protein series under the Avvatar brand, with a focus on customization of the products for the individuals as part of its brand new advertising method, Akshali Shah, corporate director at Parag Dairy Foods mentioned in a conversation with ETRetail.With this development and also expectations of the classification expanding at a 30-35 percent CAGR, it strives to accomplish a 20-25 per cent market share in this classification through 2027-28. The company has presently established its own whey protein manufacturing location in Pune, Maharashtra which gives it a competitive edge and also boosts its own market job, Shah shared.The provider has invested around Rs 300 crore in setting up and also growing its own whey protein production capability.The whey healthy protein classification, which presently supports 7 per cent to Parag's total earnings, is anticipated to support 15 percent in the upcoming 3-4 years. Currently, regarding one-third of the business's whey healthy protein sales come from e-commerce platforms, providing it a countrywide reach.To satisfy the young people as well as gym-goers and more take advantage of the increasing demand, Parag Dairy Foods plans to circulate its own products through contemporary field outlets, concentrated whey healthy protein shops, and online stations, making sure omnichannel availability.This vigorous growth target is likewise backed by the business's influencer-driven advertising campaigns and also its own durable circulation system, that includes over 35 depots and a sturdy presence in both standard and electronic retail.As per the provider's Q1 FY25 governing improve, the firm possesses a system of ~ 6200 suppliers and also 682 extremely stores. It additionally has an existence in 4.6 lakh retail touch points and also intends to reach 13-15 lakh touch points by 2027E.
Released On Sep 30, 2024 at 09:52 AM IST.




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